*slams hand down on front desk* and yells at top of his longs, "PAY ATTENTION TO MY SPEECH!!!"
Everywhere you look in your lives you are the subject of targeted marketing, research and advertising. Walk through the lunchroom and several advertisements are staring at your eyes, waiting for their chance to captivate your subconscious and earn your consumer dollars.
Where are these signs you may ask? Right now there are 13 billboards in this room advertising products, 17 products themselves advertising to you, and your ages, birthdays and spending habits are already being tracked by mega corporations so that when you are older they will know what junk mail to send you and where you will most likely pay attention to their posters.
Slogans and attention getters like me banging on the desk and yelling are similar to how newspapers were once sold on street corners with children yelling, "Extra! Extra! Read all about it!" In todays advertising world corporations have gone to marketing directly on products, with logos and branding. This creates armies of walking billboards for companies like Hollister, Abercrombie and Fitch, Aeropostale, PacSun, Old Navy, Sony, Nike, Vizio, Pepsi, Coke, and Zumiez. Look around you, think about a place you go that you do not see logos and branding on clothing and beverages?
*Holds up various logos such as Hollister's bird and the Nike swoosh*
How often do you see TV commercials for Hollister? What about Nike? Rarely and yet we know their brand better than most....
This was the introduction and beginning of my speech I gave on Mass Marketing this morning in English 9. I think I did well, the class seemed relatively interested. However my visual aid was boring compared to some of the people. one girl in my class had sandwiches for everyone! How fair is that!!!
Anyways, hopefully i do well on this project because I have a C in the class and an A on this will prolly get me an overall B for the end of School! Wish me luck!