Wednesday, May 11, 2011

What would you do for a Klondyke bar?

*coughs/clears throat*
Attention please.
 *slams hand down on front desk* and yells at top of his longs, "PAY ATTENTION TO MY SPEECH!!!"

Everywhere you look in your lives you are the subject of targeted marketing, research and advertising. Walk through the lunchroom and several advertisements are staring at your eyes, waiting for their chance to captivate your subconscious and earn your consumer dollars.

Where are these signs you may ask? Right now there are 13 billboards in this room advertising products, 17 products themselves advertising to you, and your ages, birthdays and spending habits are already being tracked by mega corporations so that when you are older they will know what junk mail to send you and where you will most likely pay attention to their posters.

Slogans and attention getters like me banging on the desk and yelling are similar to how newspapers were once sold on street corners with children yelling, "Extra! Extra! Read all about it!" In todays advertising world corporations have gone to marketing directly on products, with logos and branding. This creates armies of walking billboards for companies like Hollister, Abercrombie and Fitch, Aeropostale, PacSun, Old Navy, Sony, Nike, Vizio, Pepsi, Coke, and Zumiez. Look around you, think about a place you go that you do not see logos and branding on clothing and beverages?

*Holds up various logos such as Hollister's bird and the Nike swoosh*

How often do you see TV commercials for Hollister? What about Nike? Rarely and yet we know their brand better than most....

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This was the introduction and beginning of my speech I gave on Mass Marketing this morning in English 9. I think I did well, the class seemed relatively interested. However my visual aid was boring compared to some of the people. one girl in my class had sandwiches for everyone! How fair is that!!!

Anyways, hopefully i do well on this project because I have a C in the class and an A on this will prolly get me an overall B for the end of School! Wish me luck!

TMC snitches!

15 comments:

  1. Not bad at all for a 9th grader. And if you get the B, you avoid a hiding! How about the rest of it? Too bad you didn't think to hand out Nike Air Jordans to everyone, that would have trumped the sandwiches!

    Peace <3
    Jay

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  2. Hello Tanner
    If the rest of your presentation was in the same vein, I don't see any reason why it shouldn't get a good grade - very literate and well argued.
    And by the way, glad to hear things are going well with Nolan, if not your father.

    Love & best wishes
    Sammy B

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  3. Hi there, Tanner

    Best of luck with the project, though if this is a representative sample I don't think you'll need it. I'm glad to see that you're being allowed, even encouraged, to think about what the big corporations are doing to you.

    Please let us know how the project goes.

    Take care

    Mark

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  4. A very good beginning. You should get a good grade.

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  5. I liked it dude, seemed a pretty well thought out and interesting premise. As for the girl with sandwiches, I'm picking her speech wasn't that strong, otherwise she wouldn't have needed to buy off the class with cheap tactics... hahahaha!

    Octavius.

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  6. Hey man, not commented yet but i've been reading. I'll add ya to my blog list in a bit.
    You should get one of your own going :P

    Rowan <3

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  7. Hi there, Tanner

    Blogger ate my previous comment, and doesn't seem inclined to give it back again (sigh).

    Anyway, I'm just wondering how things are going for you - you've been quiet for longer than usual. I hope all's well.

    Take care

    Mark

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  8. So are you gone for good?

    Peace <3
    Jay

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  9. Hey tanner just started to read your blog

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  10. @Anonymous August 2, 2011:
    You're a bit late, it hasn't been updated in 3 months!!!! And there's a good chance it's NOT a 15yo boy...so sorry...

    Another Anonymous

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  11. hmmmmmmm....no response to the former comments...odd...or not...

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  12. Happy birthday, Tanner! (I know it's not until Friday, but I don't want to forget.)

    Peace <3
    Jay

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  13. Yo dude! C'mon back! Miss you, Tanner!

    Peace <3
    Jay

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